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The Use of Advertised Price Policies to Combat “Showrooming”
Most consumers have probably purchased a product online after scouring the Internet for the best price. This may explain the increasing phenomenon, known as “showrooming,” which presents mounting...
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Targeting One’s Competitors: The Use of Price Matching Policies to Combat...
Last August, we addressed the phenomenon known as “showrooming” experienced by owners of bricks and mortar stores, whereby customers evaluate products in the stores but ultimately buy the product from...
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Best Buy Offers “Low Price Guarantee” to Combat Showrooming
SHOWROOMING UPDATE: On February 15, 2013, Best Buy announced that it will launch an online price-match policy, effective March 3, 2013. Best Buy’s policy is similar to the policy adopted by Target in...
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“Browse here; buy from our competitor!”: New Developments in the Fight...
For the past year, the Retail Law Advisor has been following developments in “showrooming,” a term used to describe how consumers browse traditional brick-and-mortar stores to evaluate a product before...
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Reverse Showrooming: A Look at the Other Side
In previous blog posts, we have covered developments in showrooming, the consumer behavior of browsing brick-and-mortar stores to evaluate a product before purchasing it online. We warned traditional...
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Digitizing Brick and Mortar: Geofencing and Geolocation Can Help Retailers...
We have blogged previously about the steady rise of e-commerce, the benefits and challenges of creating a cohesive omnichannel experience, and some of the special issues omnichannel creates for the...
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